Top Dollar Stylist Secrets: Amazing Strategies to Scale Your Barbershop/Beauty Salon to 7 Figures or More!
Stop Doing Hair. Start Building an Empire!
Learn the secrets that the world’s top stylists use to turn their barbershops, hair salons, nail and brow art studios into incredible wealth-building machines! You’ll learn strategies for properly marketing, advertising and promoting your business and your brand to others. This book is designed specifically with barbers and hair stylists in mind.
You’ll learn:
- Why recessions are the BEST time to get rich - especially for stylists
- How to develop the proper mindset for long-term success
- Why you should unapologetically raise your prices
- The importance of Email Marketing & how to get started
- How to get and capitalize on the undivided attention of your audience
- How to use data and feedback to make your customers love you
- Use free events to promote yourself, your business, and get high-value clients
- How to use upsell and cross-sell strategies to quadruple your profits
- Sell physical products in your shop and online to crush your competition
- Amazing strategies to multiply income streams & build wealth
… and much, much more.
Table of Contents:
SECTION 1: Prepare for Takeoff
Chapter 1: Introduction and Welcome
Chapter 2: Welcome to the Survival Economy
Chapter 3: Developing the Proper Mindset & Focus for Success
SECTION 2: Minding the Store
Chapter 4: Run Your Shop Like a Finely-Tuned Machine
Chapter 5: Treating Your Business Like A Real Person
SECTION 3: How to Get Inside your Customer’s Mind and Stay There
Chapter 6: Why Marketing is the Ultimate Game Changer
Chapter 7: Getting New Customers
Chapter 8: Really Getting to Know Your Customers
Chapter 9: Raise Prices Unapologetically & Fire Problem Customers
Chapter 10: Sell Your Expertise
Chapter 11: Host Events & Build a Community Around Your Brand
Section 4: Selling Physical Products – The Magic of Upsell, Cross-Sell and Multiple Income Streams
Chapter 12: Build Multiple Income Streams With Physical Products
Chapter 13: How to Get Physical Hair Products in Your Shop to Sell
Chapter 14: Own the Brand, Own the Customer – The Power of Private Labeling
SECTION 5: Final Descent
Chapter 15: Wrap-Up & Contact Info
About the Author
Donovan Garett is a Strategic Business & Marketing Consultant, Web Design expert, non-practicing Attorney and emerging author. He has over 25 years of experience in Information Technology and other fields and enjoys helping small business owners with their web design and digital marketing needs.